How to Hire a Content Creator: The Easy Way (2023)

Written by Milena Alexandrova

In this age of technology and social media, companies know the importance of ranking higher on Google, building a strong corporate brand, andcontent strategyand increase customer loyalty online.

One of the most reliable ways to do this is to post relevant and engaging content on a regular basis. That's why companies all over the world are looking for content creators.

So what do content creators do? And why are companies looking for content creators? Does your organization need one?

In this article, we'll give you the answer to these questions and more.

Index

• What does a content creator do?
• Top 3 reasons to hire a content creator
• How to Hire a Content Creator
• Hire the best hassle-free content creator
• ✅Hire the best content creators with TestGorilla

What does a content creator do?

Content creators create entertainment or educational material. This job title usually refers to creators of digital content, but content can be created in any medium.

The work of content creators has been part of our daily lives for a long time. We see the results of their labor in the Instagram scrolls we check each morning, in the blog post we dig up about the topic we're researching, and in the news snippets we grab over breakfast.

Business content comes in the form of newsletters, articles, blog posts, social media content, graphics, brochures, annual reports, editorials and much more.

Organizations are starting to understand the value of collaborating with content creators. Quality content inspires people to engage with your brand and build communities that are loyal to your brand.

They will be there in 2023More than 50 million content creatorsglobal. The creator's economy is valued at over $104 billion.

Top 3 reasons to hire a content creator

Content creation is one of the most powerful marketing tools. Does your business need a dedicated content creator to help strengthen your brand and reach more customers?

If the following three statements resonate with you, hiring a content creator could be beneficial for your business.

A company that lacks a coherent brandit won't stick in people's mindsaccording to the influential business magazine Forbes, for a long time. To build a strong brand, you need to communicate your organization's values ​​and mission to the public. what do you stand for what is your purpose What kind of change would you like to bring to people's lives?

Usually, the answers to these questions cannot be summed up in a sentence or two. And it's hard to get the message across if you can't handle the words and really focus on them.

This is where content creators come in. Not only do these professionals know how to write a statement well, but they also know the advantages and disadvantages of the platforms they use and can use their full potential to achieve their goals.

It's not just about what you want to say, but how you say it. Hiring someone with experience in the field will strengthen your company's brand.

2. Your business lacks an engaging online presence

Statista reports that social media advertising spend is around$230 billion in 2022. Organizations don't jump off the social media bandwagon, and with good reason. The number of global Internet usersamounted to 4.950 million, and people spend an average of seven hours a day online.

The internet is simply the best place to reach potential customers.

But building an online presence is not an easy task. There is a lot of competition and you need to stand out and be consistent. This is where content creators come in. Creating engaging and relevant content for your business and creating captivating images is her specialty.

Building a strong social media presence also requires a solid understanding of social trends and platform features, so you won't be able to do this successfully unless you're committed.

3. You want to reach more potential customers

Content creation differs from other ways of reaching potential customers in that it doesn't just focus on reach. It's about building a relationship with your target audience.

By posting regularly and engaging with user ratings and comments, you build your credibility and build a trusting relationship. For example, hiring someone with experience in your field to write in-depth posts that help people understand your products or services will encourage them to become more involved with your business.

Hiring a content creator can also help your company's SEO strategy, increase your visibility to new customers, and increase your traffic.

How to Hire a Content Creator

There are five simple steps you need to follow if you want to develop an efficient strategy for hiring a content creator. There is always room for improvement in your hiring process, but the steps below will give you the basics for hiring a content creator.

1. Define your ideal content creator

To find the right content creator for your business, you need to ask yourself the following questions:

What kind of content do you need?

Before you start looking for a content creator, describe what you want them to do. Some content creators are experts at everything and can create many types of content, but it's best to find one that excels at the type of content your organization needs most.

Most content creators focus on one or more of these types of content:

• Text.These are blog posts, articles, social media posts, email copies, and any other form of written content. Most content writers specialize in a certain type of textual content, so you need to be specific about your needs when searching.
• Video.Campaign promos, event coverage, YouTube vlogs, and social media videos all fall under this content category.Instagram reels have 35% more engagementthan any other type of content. Video content is becoming more and more popular and is a great way to increase engagement.
• Photos.This type of content includes social media photos, photo blogs, event photography, product photos, and more. Visual content is very attractive and can convey a clear message about the products or services you offer.
• Graphic.This includes infographics, charts, blog post banners, logos, website graphics, and more. A good graphic designer can create visually stimulating and engaging content for your business and present it effectively.

What are the skills of a quality content creator?

Experience and qualifications are important, but you should prioritize finding someone who has the right skills as a content creator.

(Video) How to Hire a Team as a Content Creator (Even if You Can’t Afford It) | #ThinkPodcast #198

You best know what specific skills to look for in a content creator for your business, but here are some general skills to look for in your candidates:

• seo knowledge.A search-optimized online presence can quickly grow your business and profits. Good content creators are familiar with different search behaviors and know how to use keywords to get more online visibility.
• investigative skills.Regardless of a content creator's experience in their field, they still need to collect and analyze new information for each project. Knowing how to find the right sources and do thorough research is crucial when trying to entertain and engage an audience.
• Technical abilities.Depending on the medium your organization uses, you may need to explore writing, filming, editing, or graphic design skills.
• critical thinking.Analytical thinking helps content creators find effective ways to communicate their message to their audience. How do you approach a specific target group? what do you want to watch How does this affect your engagement? These are all questions that content creators need to know the answer to, and critical thinking is essential to finding the right answers.
• Fast typing.If you want to hire a content creator who works primarily with text, you should also assess your fast typing skills. TestGorilla develops the following tests to assess candidates' fast typing skills:
  • Fast typing test (lower case only)
  • Fast typing test (capitalization and punctuation)
  • Fast typing test (numbers only)

2. Write a descriptive job posting

Now that you've clarified what you're looking for, it's time to make sure the world knows too. Writing a meaningful and accurate job posting will help you hire the right content creator.

Be sure to include the following:

• Content Creator Title and Responsibilities
• The roles they must fulfill
• The skills and qualifications needed for the job.
• The compensation and benefits your organization offers
• A brief description of your company's values ​​and purpose.

3. Find effective recruiting sources

To find suitable content creators, visit the following platforms:

• processing.Freelancers abound on this platform and you can find developers from any background, anywhere and specialization.
• Feliz.This is a content marketing platform designed to help you scale your content creation. It is especially useful for large companies that have high content needs with complex requirements.
• clear voice.This talent networking platform allows you to hire professionals to work together to achieve your marketing goals. The process is overseen by an account manager who ensures everything runs smoothly. Hire a diverse team at ClearVoice that offers a variety of content.

4. Conduct a pre-employment competency assessment

Resumes can provide information about a candidate's experience and education, but they cannot reliably assess skills and predict career success.

If you want your candidates to show their skill level instead of telling you, it's best to create a pre-employment skill assessment.

Integrate competency assessments into your hiring strategy:

• Give all your candidates an equal opportunity to showcase their skills.
• Allows you to assess your skills without bias
• Provides scientific data to support your hiring decision
• Gives you insight into the strengths and weaknesses of your future employees

Below are some tests you can use to evaluate a content creator:

• ANDseo writing testassesses candidates' knowledge of SEO best practices and their ability to use keywords and optimize their traffic.
• ANDAdd culture testis important when it comes to hiring a content creator. The person you hire will bring your organization's values ​​and goals to the world. You need to find someone who fits your company culture and understands your brand.
• ANDmotivation testThis will help you figure out if your candidates' expectations align with the role and if your professional relationship would be mutually beneficial. This test uses a custom survey that the two of you fill out to show how motivated candidates are to work for you.
• ANDcommunication testallows you to assess your candidates' ability to communicate clearly and effectively. Assesses written and oral communication skills. To hire a content creator, you need to make sure they know how to convey a message effectively while still using professional etiquette.
• ANDcritical thinking testassesses candidates' ability to solve inductive and deductive reasoning problems through analysis. Can your candidate correctly assess the information? Are they able to make informed judgments and recognize assumptions? This review will answer your questions objectively.
• Last but not least, you can test a variety of fast typing skills with fast typing tests. You can choose from the following quick typing tests offered by TestGorilla:
  • Fast typing test (lower case only)
  • Fast typing test (capitalization and punctuation)
  • Fast typing test (numbers only)

5. Interview pre-selected candidates

Once your candidates complete competency assessments, which provide a detailed overview of their strengths and weaknesses, you can ask more personal questions in an interview. Are there any noticeable gaps in your skills that you would like to learn more about?

Interviews are also a great opportunity to see if a candidate's personality might conflict with that of their peers and if they are willing to work on their weaknesses.

Hire the best hassle-free content creator

To usesends TestGorto simplify and improve the reliability of the completion of your contract. Being clear about what you want from your content creator and conducting competency assessments will help you fill the role and find the right person without stress or bias.

Create a new accountStart ability checks immediately, orSign up for a free demoto learn more about how our platform can help you recruit top talent.