How to Hire a Content Creator: The Easy Way (2023)

Written by Milena Alexandrova

How to Hire a Content Creator: The Easy Way (1)

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In this age of technology and social media, companies know the importance of ranking higher on Google, building a strong corporate brand, andcontent strategyand increase customer loyalty online.

One of the most reliable ways to do this is to post relevant and engaging content on a regular basis. That's why companies all over the world are looking for content creators.

So what do content creators do? And why are companies looking for content creators? Does your organization need one?

In this article, we'll give you the answer to these questions and more.


  • What does a content creator do?
  • Top 3 reasons to hire a content creator
  • How to Hire a Content Creator
  • Hire the best hassle-free content creator
  • Hire the best content creators with TestGorilla

What does a content creator do?

Content creators create entertainment or educational material. This job title usually refers to creators of digital content, but content can be created in any medium.

The work of content creators has been part of our daily lives for a long time. We see the results of their labor in the Instagram scrolls we check each morning, in the blog post we dig up about the topic we're researching, and in the news snippets we grab over breakfast.

Business content comes in the form of newsletters, articles, blog posts, social media content, graphics, brochures, annual reports, editorials and much more.

(Video) How to Get User Generated Content (UGC) At Scale. The EASY Way!

Organizations are starting to understand the value of collaborating with content creators. Quality content inspires people to engage with your brand and build communities that are loyal to your brand.

They will be there in 2023More than 50 million content creatorsglobal. The creator's economy is valued at over $104 billion.

Top 3 reasons to hire a content creator

Content creation is one of the most powerful marketing tools. Does your business need a dedicated content creator to help strengthen your brand and reach more customers?

If the following three statements resonate with you, hiring a content creator could be beneficial for your business.

How to Hire a Content Creator: The Easy Way (5)

A company that lacks a coherent brandit won't stick in people's mindsaccording to the influential business magazine Forbes, for a long time. To build a strong brand, you need to communicate your organization's values ​​and mission to the public. what do you stand for what is your purpose What kind of change would you like to bring to people's lives?

Usually, the answers to these questions cannot be summed up in a sentence or two. And it's hard to get the message across if you can't handle the words and really focus on them.

This is where content creators come in. Not only do these professionals know how to write a statement well, but they also know the advantages and disadvantages of the platforms they use and can use their full potential to achieve their goals.

It's not just about what you want to say, but how you say it. Hiring someone with experience in the field will strengthen your company's brand.

2. Your business lacks an engaging online presence

Statista reports that social media advertising spend is around$230 billion in 2022. Organizations don't jump off the social media bandwagon, and with good reason. The number of global Internet usersamounted to 4.950 million, and people spend an average of seven hours a day online.

The internet is simply the best place to reach potential customers.

(Video) 10 Tips to Find and Hire a Content Creator

But building an online presence is not an easy task. There is a lot of competition and you need to stand out and be consistent. This is where content creators come in. Creating engaging and relevant content for your business and creating captivating images is her specialty.

Building a strong social media presence also requires a solid understanding of social trends and platform features, so you won't be able to do this successfully unless you're committed.

3. You want to reach more potential customers

Content creation differs from other ways of reaching potential customers in that it doesn't just focus on reach. It's about building a relationship with your target audience.

By posting regularly and engaging with user ratings and comments, you build your credibility and build a trusting relationship. For example, hiring someone with experience in your field to write in-depth posts that help people understand your products or services will encourage them to become more involved with your business.

Hiring a content creator can also help your company's SEO strategy, increase your visibility to new customers, and increase your traffic.

How to Hire a Content Creator

There are five simple steps you need to follow if you want to develop an efficient strategy for hiring a content creator. There is always room for improvement in your hiring process, but the steps below will give you the basics for hiring a content creator.

1. Define your ideal content creator

To find the right content creator for your business, you need to ask yourself the following questions:

What kind of content do you need?

Before you start looking for a content creator, describe what you want them to do. Some content creators are experts at everything and can create many types of content, but it's best to find one that excels at the type of content your organization needs most.

Most content creators focus on one or more of these types of content:

  • Text.These are blog posts, articles, social media posts, email copies, and any other form of written content. Most content writers specialize in a certain type of textual content, so you need to be specific about your needs when searching.
  • Video.Campaign promos, event coverage, YouTube vlogs, and social media videos all fall under this content category.Instagram reels have 35% more engagementthan any other type of content. Video content is becoming more and more popular and is a great way to increase engagement.
  • Photos.This type of content includes social media photos, photo blogs, event photography, product photos, and more. Visual content is very attractive and can convey a clear message about the products or services you offer.
  • Graphic.This includes infographics, charts, blog post banners, logos, website graphics, and more. A good graphic designer can create visually stimulating and engaging content for your business and present it effectively.

What are the skills of a quality content creator?

Experience and qualifications are important, but you should prioritize finding someone who has the right skills as a content creator.

How to Hire a Content Creator: The Easy Way (6)
(Video) How to Hire a Team as a Content Creator (Even if You Can’t Afford It) | #ThinkPodcast #198

You best know what specific skills to look for in a content creator for your business, but here are some general skills to look for in your candidates:

  • seo knowledge.A search-optimized online presence can quickly grow your business and profits. Good content creators are familiar with different search behaviors and know how to use keywords to get more online visibility.
  • investigative skills.Regardless of a content creator's experience in their field, they still need to collect and analyze new information for each project. Knowing how to find the right sources and do thorough research is crucial when trying to entertain and engage an audience.
  • Technical abilities.Depending on the medium your organization uses, you may need to explore writing, filming, editing, or graphic design skills.
  • critical thinking.Analytical thinking helps content creators find effective ways to communicate their message to their audience. How do you approach a specific target group? what do you want to watch How does this affect your engagement? These are all questions that content creators need to know the answer to, and critical thinking is essential to finding the right answers.
  • Fast typing.If you want to hire a content creator who works primarily with text, you should also assess your fast typing skills. TestGorilla develops the following tests to assess candidates' fast typing skills:
    • Fast typing test (lower case only)
    • Fast typing test (capitalization and punctuation)
    • Fast typing test (numbers only)

2. Write a descriptive job posting

Now that you've clarified what you're looking for, it's time to make sure the world knows too. Writing a meaningful and accurate job posting will help you hire the right content creator.

Be sure to include the following:

  • Content Creator Title and Responsibilities
  • The roles they must fulfill
  • The skills and qualifications needed for the job.
  • The compensation and benefits your organization offers
  • A brief description of your company's values ​​and purpose.

3. Find effective recruiting sources

To find suitable content creators, visit the following platforms:

  • processing.Freelancers abound on this platform and you can find developers from any background, anywhere and specialization.
  • Feliz.This is a content marketing platform designed to help you scale your content creation. It is especially useful for large companies that have high content needs with complex requirements.
  • clear voice.This talent networking platform allows you to hire professionals to work together to achieve your marketing goals. The process is overseen by an account manager who ensures everything runs smoothly. Hire a diverse team at ClearVoice that offers a variety of content.

4. Conduct a pre-employment competency assessment

Resumes can provide information about a candidate's experience and education, but they cannot reliably assess skills and predict career success.

If you want your candidates to show their skill level instead of telling you, it's best to create a pre-employment skill assessment.

Integrate competency assessments into your hiring strategy:

  • Give all your candidates an equal opportunity to showcase their skills.
  • Allows you to assess your skills without bias
  • Provides scientific data to support your hiring decision
  • Gives you insight into the strengths and weaknesses of your future employees

Below are some tests you can use to evaluate a content creator:

  • ANDseo writing testassesses candidates' knowledge of SEO best practices and their ability to use keywords and optimize their traffic.
  • ANDAdd culture testis important when it comes to hiring a content creator. The person you hire will bring your organization's values ​​and goals to the world. You need to find someone who fits your company culture and understands your brand.
  • ANDmotivation testThis will help you figure out if your candidates' expectations align with the role and if your professional relationship would be mutually beneficial. This test uses a custom survey that the two of you fill out to show how motivated candidates are to work for you.
  • ANDcommunication testallows you to assess your candidates' ability to communicate clearly and effectively. Assesses written and oral communication skills. To hire a content creator, you need to make sure they know how to convey a message effectively while still using professional etiquette.
  • ANDcritical thinking testassesses candidates' ability to solve inductive and deductive reasoning problems through analysis. Can your candidate correctly assess the information? Are they able to make informed judgments and recognize assumptions? This review will answer your questions objectively.
  • Last but not least, you can test a variety of fast typing skills with fast typing tests. You can choose from the following quick typing tests offered by TestGorilla:
    • Fast typing test (lower case only)
    • Fast typing test (capitalization and punctuation)
    • Fast typing test (numbers only)

5. Interview pre-selected candidates

Once your candidates complete competency assessments, which provide a detailed overview of their strengths and weaknesses, you can ask more personal questions in an interview. Are there any noticeable gaps in your skills that you would like to learn more about?

Interviews are also a great opportunity to see if a candidate's personality might conflict with that of their peers and if they are willing to work on their weaknesses.

Hire the best hassle-free content creator

To usesends TestGorto simplify and improve the reliability of the completion of your contract. Being clear about what you want from your content creator and conducting competency assessments will help you fill the role and find the right person without stress or bias.

(Video) Do You Know the Laws for Hiring Content Creators? | Ask Ethan Live

Create a new accountStart ability checks immediately, orSign up for a free demoto learn more about how our platform can help you recruit top talent.

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Are there jobs where competency-based recruitment is not applicable? Can certain jobs rely more on networking, building relationships, etc.?

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(Video) HOW TO BECOME A FULL-TIME CONTENT CREATOR IN 2023 | 5 Steps To Growing Your Content Creator Business


How much does it cost to hire a content creator? ›

Blog content creator price list. While a major chunk of bloggers and content writers charge per word fee, highly experienced writers charge per piece. Blog writing cost in the US & UK lies between $200 to $750 for a blog with around 1000 words. Per word charge is around $0.30 to $0.90.

How much should you pay a content creator? ›

The salary range is $36,000 to $58,500, with top earners generating up to $74,500 annually across the United States.

What's the number 1 audience building advice you'll give a newbie creator? ›

1. “Write on what you know, and what you know well. And perhaps even more importantly, write on what you care about, what feels meaningful to you, what you're truly interested in. Connect with clients/brands that appreciate and utilize that subject matter.

How much does a content creator cost per hour? ›

While ZipRecruiter is seeing hourly wages as high as $40.38 and as low as $8.65, the majority of Content Creator wages currently range between $17.31 (25th percentile) to $28.12 (75th percentile) across the United States.

Should I hire a content creator? ›

They can help present new content ideas and work closely with the content marketer to develop keyword ideas or identify keyword buckets you may have missed in your content plan. Hiring a successful content creator can also help save money even when you're spending it.

How much do you pay a social media content creator? ›

Social Media Specialist salary: $6,000 per month. Social Media Manager freelance rate: $14-35 per hour. Creator compensation: $100-$425 per post or video.

How much should I charge for just content? ›

The general rule of thumb is to charge the base rate for each month they request exclusivity. If you charge $1200 for a blog post and social shares of a certain makeup brand and they want you to work with no other makeup brands for three months, you should charge them $1200×3.

How much does a small content creator make? ›

As of Apr 4, 2023, the average hourly pay for an Entry Level Content Creator in the United States is $19.31 an hour.

How much to pay a TikTok Content Creator? ›

According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.

How much do TikTok content creators charge? ›

TikTok pricing for influencers: Nano: $50–$300. Micro: $300–$1,250. Mid: $1,250–$3,500.

What should a content creator not do? ›

  • 10 Things to Avoid in Content Creation (Plus Tips)
  • Mistake 1: Creating What You Want, Not What People Need.
  • Mistake 2: Not Connecting Your Ideas With Your Content Strategy.
  • Mistake 3: Forgetting to Tell a Story.
  • Mistake 4: Thinking About Medium Later.
  • Mistake 5: Overlooking Distribution.

What to buy content creators? ›

Here's a list of our favorite content creation tools for video:
  • Flexible Tripod.
  • Microphone.
  • Smartphone Camera Lenses.
  • Backdrops.
  • Selfie Ring Light Clip.
  • Softbox Lighting Kit.
Feb 3, 2023

What is the highest salary of content creator? ›

Highest salary that a Digital Content Creator can earn is ₹8.8 Lakhs per year (₹73.3k per month).

How much should I charge for Instagram content creation? ›

A sponsored static post on Instagram should cost 1% of your following (at minimum). I'll paste the formula again for you to reference! I recommend thinking more along the lines of charging 2 to 5% (5% being on the high end) of your following if you have high engagement and create high-quality content.

What does a content creator offer? ›

A content creator is responsible for the ideation and creation of content that connects a brand or entity to its prospective audience. Content creation encapsulates copywriting, design, production and other media that provide value and connect you to your target audience.

Do creators own their content? ›

Creative content is generally considered intellectual property. Unless rights are specifically assigned to transfer copyright, the content creator owns the intellectual property and brands just licence it for a specific use over a period of time.

Who is the highest paid Instagram Content Creator? ›

Who is the highest paid on Instagram 2023? The highest paid Instagram celebrity and influencer in 2023 is Christiano Ronaldo. The celebrity topped our 2023 Instagram rich list, with whooping $2,397,000 cost per post.

How much Instagram pay for 1 million followers? ›

How much money can you make on Instagram? HypeAuditor's survey found that influencers earn $2,970/month on average. Influencers with followings between 1,000 and 10,000 followers earn $1,420/month on average while influencers with over a million followers earn $15,356/month.

How do you negotiate influencer rates? ›

Adjust the campaign specifics (type and number of posts).

If a creator's rate is out of your budget, see if you can adjust the campaign requirements to come to an agreement. A creator might be willing to lower their rate if you can accept a shorter partnership or fewer posts and still reach your campaign goals.

How do independent content creators get paid? ›

Affiliate marketing helps content creators earn money for recommending products or services. After setting up a contract with details about how the affiliate partnership works, influencers receive a fee from the product company and may even get free goods.

Do content creators get paid per post? ›

On Instagram, macro-influencers (over a million followers) can make $10,000–$1 million+ per post. Micro-influencers (10,000–50,000 followers) are looking at $100–$500 per post. And, if you're making money on platforms like TikTok or Instagram, you might as well create a Patreon account.

What are the 4 types of content to create? ›

There are four content categories used in content creation and marketing—attraction, authority, affinity, and action. It's important to note that the four content categories are not mutually exclusive, and a single piece of content will often fit in multiple categories.

What are the 4 pillars of content creation? ›

Using content pillars, you can structure your social media posts by categorizing them into specific pillars. The pillars align with the brand's values, purpose, positioning, tone of voice, and general aesthetic look to attract prospects and relevant audiences on social media.

What are the basic rules of content creation? ›

These four rules of content creation are real, relatable, recognizable, and relevant. Let's take a closer look at each one of them and what they mean.

How much does TikTok pay per 1,000 views? ›

As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views. Learn more about the TikTok Creator Fund here.

How to get 1 million followers on TikTok? ›

Here are the four tips on how to grow to one million followers on TikTok.
  1. Choosing a niche. As the saying goes, the riches are in the niches. ...
  2. Consistency and cadence. You will never unlock meaningful growth without consistency. ...
  3. Content creation. ...
  4. Optimization tools.
Jan 30, 2022

How much is 1 million coins on TikTok? ›

1 Million coins on TikTok around $18k.

Do you pay influencers before or after? ›

This decision is entirely up to the brand but data suggests that influencers prefer to be paid upfront for their content. Research highlights that 68% of influencers require brands to pay them before they begin their sponsorship.

Who pays influencers? ›

The most common way is getting paid by companies, brands, and services. Typically, they need to create content and get paid by the agreed rate. Some do commissions too — just like in affiliate marketing and collaborations. Another way is through product promotion or displaying ads on their content.

How many followers is a micro-influencer? ›

A micro-influencer is an influencer with a follower count within the range of 10,000–100,000 followers. Influencers are typically broken down into four main types based on their follower count: Nano-influencers: 1K–10K followers. Micro-influencers: 10K–100K followers.

What is the dark side of being content creator? ›

The potential of online abuse can lead to mental and physical health issues, including depression, anxiety, body dysmorphia and eating disorders.

Why do people fail at content creation? ›

Content creators lack patience and persistence. The truth is, most people fail because they don't stick with it long enough to go through the hard work that is required to find their voice.

What are common problems content creators face? ›

Based on research and our own experience, these are the 10 biggest content marketing challenges marketers face today:
  • Producing high-quality content.
  • Generating content consistently.
  • Prioritising content expertise.
  • Understanding different buyer personas.
  • Producing content in suitable formats.
  • Measuring content ROI.

What do content creators do all day? ›

Creating campaign concepts and ideas that are inspirational and offer value. Using content creation tools to produce images, animations, videos, graphics, articles, blog posts, memes, social media ads, promotional copy, and a range of other targeted promotional materials.

What are the main responsibilities of a content creator? ›

Plan, produce and create of a programme of digital content to be used across all our digital channels, increasing engagement with our audiences and stakeholders. Develop creative ideas, suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends.

How much does it cost to hire a social media content creator? ›

Your minimum costs for hiring social media marketer are $750 per month if you pick a low-end agency. High-end agencies cost $2,000-$10,000 per month. If you're on a tight budget, you can hire freelancers for around $50-$80 per hour. If you need just a few social posts per week, that can amount to around $700 per month.

Can you hire social media content creators? ›

If you're interested in hiring a social media content creator, there are a few different ways you can go. You could: Hire an in-house creator. Work with an agency that employs creators.

How do I hire a Tiktok content creator? ›

You can hire Tiktok influencers by using an influencer marketplace like Collabstr. First, you need to filter through the influencers by selecting a platform and niche, by doing this, you will only browse influencers that fit your criteria.

How much should you pay a social media person? ›

Social media management costs can vary a lot depending on the size of your business, the scope of your work, and the level of experience you bring to the table. As a general rule of thumb, you can expect to charge anywhere from $500 to $5,000 per month for social media management services.

How much should I pay a social media manager? ›

Social Media Managers on Upwork cost $14–$35/hr.

How do I hire the perfect person to run my social media? ›

How to hire a social media manager step-by-step
  1. Figure out the channels your social media manager needs to oversee. ...
  2. Prioritize responsibilities and duties for your SMM. ...
  3. Define the must-have skills for your social media manager. ...
  4. Determine if you need to hire a social media manager full-time or on a freelance basis.
Aug 2, 2021

What are the roles of a content creator? ›

Content Creator responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media. To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business.

How do I hire an Instagram influencer? ›

How to hire an influencer for your brand the right way!
  1. Create an influencer shortlist.
  2. Decide your compensation offer.
  3. Reach out to influencers to invite them to join your campaign.
  4. Negotiate the terms of your campaign.
  5. Share the campaign brief and content production expectations.
  6. Sign a contract!
Jan 4, 2023

How do you charge for content? ›

The general rule of thumb is to charge the base rate for each month they request exclusivity. If you charge $1200 for a blog post and social shares of a certain makeup brand and they want you to work with no other makeup brands for three months, you should charge them $1200×3.

How much should I charge for social media post content? ›

These are the average costs of an Instagram post in 2021 by type of influencer: Nano-influencer: $25–$200. Micro-influencer: $200–$1000. Mid-influencer: $1,000–$3,000.

How do small content creators make money? ›

Partnering with brands for sponsored content is the most widespread way for creators to make money. Depending on the size and engagement of an influencer's following, they can get paid hundreds of thousands of dollars (or even millions) to advertise products or services.

How do I gift a creator on TikTok? ›

How to manage Video Gifts
  1. In the TikTok app, tap Profile at the bottom.
  2. Tap the Menu button at the top.
  3. Tap Creator tools, then tap Video Gifts.
  4. Tap the Gifts setting on or off. Learn more about how to send a Gift to a TikTok video and how to send a Gift during a LIVE on TikTok.

How much do TikTok creators charge? ›

Series creators have considerable flexibility in how much they charge, with one-time payment options ranging from $0.99 to $189.99 for access to video collections. In a blog post, the TikTok notes that creators are free to choose an amount “that best reflects the value of their exclusive content.”

How much should I charge for TikTok content? ›

According to IZEA, the average cost per TikTok based on influencer tier is as follows: Nano influencers (1000 - 10,000 followers): $800 per post. Micro influencers (10,000 - 50,000 followers): $1,500 per post. Mid-tier influencers (50,000 - 500,000 followers): $3,000 per post.


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